I just randomly came across a new feature that Bandcamp is developing: Fan Accounts.
I came across it after doing an advanced google search to try and see if there was a reason why A Singer Of Songs 2010 album Old Happiness was suddenly selling a bunch of copies (I am being a bit loose with the word 'a bunch', but still, in this day and age when you sell more than one copy of something a few months after it's been released - in this case, almost 3 years later - the "what's going on, did Lady Gaga tweet about it" alarm bells start to ring).
That google search didn't solve the mystery of the Old Happiness sales, but it did point me to a beta fan account of one of the people who recently purchased it. Which then led me to the Bandcamp page describing what Fan Accounts will be.
I think this will be a great new addition to not only the Bandcamp package, but modern day music buying in general. It's such a small thing, but actually providing that small incentive of being able to show off your purchases - and interact / find with people with similar tastes - is bound to increase purchases.
It's also a nice way for someone's purchases to be more than just a faceless purchase. It puts a face and personality behind a purchase, and that's a good thing for both the fans and the artists.
Really looking forward for this to move out of beta.