I'm sure I never would have come up with it on my own, but now that I've seen their cigarette box cassette tape, all I think about is how every cassette tape should come in one (or at least, it's all I think about when I'm outside having a smoke and thinking about how the HI54LOFI RECORDS Gobloots mix tape should come out on cassette).
Damn them and their creativity.
Second of all, the music within that smoke box is really great. This was my first taste of Gorgeous Bully and it tastes really good. In fact, it was my enjoyment of 'Never Cry' over on Soundcloud that led me on a path to discover the brilliant packaging, and not the other way around. So once I saw the two combined, I was sold. And placed my order. Now I need to find a cassette machine.
I suggest you do the same.