This is some good advice from Ira Glass. It's from a quote that I posted before, but this version has audio and visuals, so it makes it way more sticky. In a way, watching the video is kind of like reading the quote, except your inner voice is now the voice of Ira Glass.
I found the video while scoping out Wesley Verhoeve's blog, which I started to really dig into once I came across this great post on whether or not you should put your music out on CD. Lots of good, smrt posts on his blog, it's well worth checking out (and subscribing to his RSS feed, as I just have).