Before you fill out the contact form at the bottom of this post OR before you correctly guess that I can be reached at 'jeremy[at]hi54lofi[dot]com’ and just send your music there, here are some things to keep in mind before doing either…
The 'Dear HI54LOFI,' Pre-Send Checklist
☐ The amount of ears that listen to the things I share and the number of eyeballs that read the things I write is probably much smaller than the modest figure you have in your mind. So, before we go any further, you really should ask yourself:
“Do I even want to waste my time composing an email to some guy with next to no sway?”.
Depending on your answer to that question (so go on… ask yourself that question) you might not need to read any further.
☐ I can’t believe you asked yourself that question. You don’t think I already know I have next to no sway (not to mention a total lack of swag)? Of course I know this. Every night, as I brush my teeth before calling it a day, I look in the mirror and see my reflection mouth the words “No. Sway.” So yeah… I'm aware of it. But you didn’t have to say it out loud in your head. That's some cold shit on your part. -2 points for you.
☐ Do you follow HI54LOFI on Twitter? On Tumblr? Instagram? IRL? [creepy, but I admire your gumption] Do you like HI54LOFI on Facebook? Have you ever sprinted to a glowing screen to say something like:
“omg guys & gals… you gotta check out this HI54LOFI thing -> www.LINK.COM <- I love this site & the stuff they do! <emoji> <emoji> #emoji”
I’m not saying that you need to do something like that before I’ll even make eye contact, but… if you’ve never done any of those things, you really gotta ask yourself:
“Do I even want to waste my time composing an email to some guy with next to no sway whose online existence I can’t even be bothered to follow or share ?”
Now, you might not know this about me, but I am actually a bitter little man who is easily won over by kindness, and because of this, I am waaay more likely to give your stuff the time of day if I know that a little day time has been given to mine. Granted, if I don’t like it, then I don’t like it… but even getting to the point of finding out if I like something takes my time away from things I already know I like. And when it comes to my time, you are almost always competing against Eating Ice Cream In Front Of Netflix. So having a few Twitter interactions in your corner before you come pick a fight with Eating Ice Cream In Front Of Netflix is not the worst strategy. Especially since, 9 times out of 10, Eating Ice Cream In Front Of Netflix will f*cking end anything that comes at it.
☐ Have you had a look around this website? [ps - that was a link to this website, so if you clicked it, I hope you recognised straight away what sort of trickery I just tried to pull] There are very good odds that HI54LOF might not be the kind of blog you are looking for. For example, I don't really write thoughtful album reviews that you can pull quotes from to put in your press page (I know, I'm a bit disappointed with myself about that as well). Another example? Ok… I have recently heard, from more than one source, that I have next to no sway.
☐ I always give the emails I receive as much of my time as I can tell that the sender took before pushing the send button. So if it’s a hacky copy & paste job, or even worse, a link and nothing else, I’m probably going to give that email the same amount of thought that was put into it. I'm one of those blogs that actually prefers you make some small talk before you come right out and ask me to taste your drink (with the implied hopes that I'll use one of my clumsy metaphors to tell other people how good it tasted).
☐ As far as listening formats… I much prefer listening to things on Bandcamp. So please send me a Bandcamp link. Also, in order for me to include music on the 24/7 INTERNET RADIO STATION I run OR to include a track in an upcoming episode of the MIX TAPE RADIO SHOW, I need the music in mp3 form, so an appreciated added touch is to also include a link to a ZIP file OR —even better— a download code for Bandcamp (that way I can add the album to my Bandcamp Collection). Soundcloud & Youtube stuff is totally fine too (Reverbantion is not), but I really do prefer music that is available on Bandcamp (if you've had that look around this site, you should have noticed that I do a Bandcamp related post multiple times a week and, in general, am a pretty big fan of all things Bandcamp).
☐ I don’t always get back to everyone, try as I might. Usually, when I can tell someone has made an effort to communicate like a human being contacting another human being, I try my best to give some kind of reply. But sometimes, one email piles on top of another and before I know it, it’s been 5 months since I received the email and it just feels like too long ago to reply now. In other words, my best is not always best enough. So don’t hold it against me if you feel like you’ve done all the right things and I still didn’t write you back. Remember, I’m just a guy with little to no sway, so the hell with me anyways, right?
OK. That is everything (if it's not, I will probably just add to the above list as I think of more things but act like those new things were always a part of the original list, so that way I don't need to ever edit this sentence #timesaver).
Despite what you are probably now thinking, I actually like receiving emails. For real. Whenever my phone buzzes with a new email vibration, I still feel an initial rush of “Ooooh… who could this be?! I hope it is important or interesting or complimentary or at least human!”. But after many years of it rarely ever being any of those things (and half the time just being LinkedIn reminding me that someone is waiting for me to acknowledge their LinkedIn presence), I wanted to start being proactive about trying to change that. So, please, send me important interesting complimentary human things.
So, now that all of the above has been said (and read, right?), below is a form that you can fill out, if you still wish to get in touch with the guy that wrote all of the nonsense above…
PS - This is not meant to be a guide for how you should contact ALL blogs, it really just deals with my wants and needs (if you'd like much more useful advice related to this endeavour and more, go read SONG, BY TOAD’S ROUGH GUIDE TO SELF-RELEASING AN ALBUM). That being said, I have a feeling that at least some of the things mentioned in this post are things that you should keep in mind and apply to other people you are contacting (especially smaller, 1 employee blogs such as myself). Or even better… just follow the PR advice that yvynyl has written better than I.